Monday, August 5, 2013

News, Views, Links, Ideas, Updates

The New Explosion in Audio Books [WSJ]
Wall Street Journal

By Alexandra Alter
Cory Wilbur, a 25-year-old software engineer in Boston, never used to read much. He barely cracked a book in college and would read one or two a year on vacation, at most.

Surprising Rebound for Catalog Album Sales Thanks to Creative Marketing
 Daily Variety

By Bob Lefsetz
More than 35 years after his death, RCA is still finding ways to generate new product out of the cash cow that is the Elvis Presley library.

In a World Where a Woman Wants to Do Voice-Over Work...Lake Bell Has Her Say
Wall Street Journal

By Rachel Dodes
In the new comedy "In A World…," Lake Bell stars as a vocal coach with big aspirations to break into the male-dominated world of movie trailer voice-overs. Her character, Carol, finds herself competing against her own father (Fred Melamed), the reigning king of the insular industry, for a prestigious job: the trailer for a blockbuster "quadrilogy" called "The Amazon Games."

Joan Rivers’ Trial Board Tapped For ‘Fashion Police’ Allegations
Daily Variety

By Dave McNary
The Writers Guild of America East has taken a step toward disciplining “Fashion Police’s” Joan Rivers over alleged rule violations by selecting three unnamed members for a trial board.

 P&G Shifts Marketing Dollars to Online, Mobile
Wall Street Journal

By Serena Ng and Suzanne Vranica
Procter & Gamble Co. PG -0.78% is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television. 

CBS CEO Moonves: Over-the-air viewers 'not the most advertiser-friendly'
Fierce Cable

By Steve Donohue
CBS Corp. (NYSE: CBS) CEO Les Moonves told analysts Wednesday that he believes the 15 percent of CBS viewers who rely on rabbit ears and other over-the-air antennas to watch original programs such as Big Bang Theory and NCIS "are not the most advertiser-friendly and the most appealing to our advertisers."

ANA Members Divided over Implications of Publicis Omnicom Merger

By Natalie Zmuda
The Association of National Advertisers says its members have mixed opinions on the Publicis Omnicom merger.

Advertiser Groups Voice Concerns Over Publicis-Omnicom Merger; WFA Prepares Responses to Potential Questions From EU Regulators

By Emma Hall
Two marketer groups, the World Federation of Advertisers and the Incorporated Society of British Advertisers, have spoken out about the possible implications for media buying, client confidentiality and lack of competition in the creative marketplace resulting from a merger between Publicis and Omnicom.

Broadcasters, MPAA Line Up Against Proposed A La Carte Bill
Hollywood Reporter

By Alex Ben Block
Sen. Richard Blumenthal has some powerful opponents. He and Sen. John McCain are behind another effort to force cable and satellite providers to offer a la carte packages to their programming. 

A La Carte Bill's Co-Sponsor: Cable Consumers Want Freedom of Choice (Q&A)
 Hollywood Reporter

By Alex Ben Block
Connecticut Senator Richard Blumenthal is the co-sponsor of Sen. John McCain's most recent try to force cable TV and satellite distributors to offer a way to pay only for channels subscribers want to watch –  the "a la carte cable bill." .

ABC-Univision cable network, Fusion, to launch Oct. 28
LA Times

By Meg James
Fusion, the proposed cable channel designed to target the increasingly influential population of English-speaking Latinos, is scheduled to launch Oct. 28 with a blend of news and satire shows. The initiative is a joint venture between ABC News and Univision Communications. 

Clear Channel Revenue Up 1% In Q2

By Un-credited
Clear Channel parent company CC Media Holdings Inc. has reported its fiscal results for the second quarter, with overall revenue up one percent to $1.62 billion. The Clear Channel Media + Entertainment division (which includes radio) saw a $13 million increase in revenue, or two percent, to $805.6 million.

Pittman sees iHeartRadio as multiplatform play
Inside Radio

By Un-credited
Clear Channel has spent millions of dollars developing and marketing the iHeartRadio platform, and so far it’s been pretty light on advertising.   That has some on Wall Street wondering just how or when the mobile music platform will be monetized. 

Entravision’s network foray pays off
Inside Radio

By Un-credited
The two-year old Entravision Solutions is paying off for Entravision Communications, which credits the 300-station advertising network for much of the growth at its radio unit.  The radio division posted 2% year over year growth in second quarter revenue, which CEO Walter Ulloa says was also the result of “solid” local advertising billings.

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