Tuesday, September 2, 2014

Where is the industry going?

There is difference on how industry people look at things.

Those with money look at it as money and see the future in Europe, China and eventually Africa, with North America in time becoming a consumer market (as if we were not already).

Those in production see a fight to bring back production to Hollywood as a battle they will win and we can return to the security of Hollywood being the center of production and the industry. I should say the world wide hub. 

And why not? Those who live and work in Los Angeles prefer to return to their families and their own beds, when they can, and to commute to and from work when possible. The infrastructure of the industry (old technology based in too many cases) remains in what we refer to as Hollywood (actually regions of the city of Los Angles and subburbs).

This group that sees Hollywood as the place to be and become "a star" is made up mostly of those who dream of spotlights and beaches, sunshine and "I'm ready for my close up" and those who are hanging on as working class or middle income professionals in all areas of the trade.

Creatives around the country, and the world, look at the future as decentralized, with creative, and too often non-union work, filling in the future landscape from all points outside of the "non-creative" swamp of LA.

Those living in mainstream Hollywood still say "if you are ean actor, you would live in LA" and "if you are an actor you should live in New York and do legitimate theater.

Any way you excuse it, the reality is that the brave new world is here, with locations opening up, green screens and even newer technology making it possible to be anywhere at any time, cameras producing acceptable product for far lower costs and with far shorter production and post-production schedules, crews are shrinking, non-actors (read non-union) able to pass on camera without killing the final products quality or costing the production large amounts of money.

Qualified talent pools, both in front of and behind the camera, exist in hundreds of markets in the US and thousands around the world, with the quality of artistian often as good as or better than in Hollywood.

Where once the best moved to Holllywood, now they can work in the industry and remain wherever they feel at or call home.

Consumer taste seem to also be changing away for high quality to fast immediate satisfaction, from high quality production values to "simple tell me the story", from long form to shorter and shorter form and widely diversified formats and delivery devices.

And then factor in that it is easier for the untrained consumer to make their own "movies" and "videos" and share them with an increasingly large base who consume them as fast food preferred over expensive sit down restaurant meals.

Where you see the industry going, how you see the "Film LA" movement and perhaps how you view my precious unions depends on where and how you consume...

Also education, age, gender, geography and many other diverse factors impact opinions on the state of and trends in the industry, on those who work in the industry and what form of entertainment you expect and enjoy.

Most consumers under 30 prefer chase scenes and little dialogue, minimal character development (the use of stereotypes) and when possible, sex. Of course this is the general trend, there are plenty out there who break that mold or are the exception to the rule...

So what are your feelings on what I wrote above?f

Feedback is welcome!

-Art Lynch


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