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Thursday, May 1, 2014

SAG-AFTRA Unveils New Logo and Brand




SAG-AFTRA Unveils New Logo and Brand

“It captures the humanity we bring to our crafts — whether we are actors, broadcasters or recording artists, we bring excellence to all that we do,” SAG-AFTRA president Ken Howard said

Two years after the Screen Actors Guild and American Federation of Television and Radio Artists merged, the union has unveiled a new logo representing its new brand identity.

SAG-AFTRA debuted the logo (above) to the industry on Thursday. It depicts a figure standing in a forward-looking pose, reaching skyward in an effort to signify the union's primary brand attributes — strength, excellence and unity.

The SAG-AFTRA National Board voted 2-to-1 to approve and implement the union's new brand and logo, which was developed in partnership with global strategic branding firm Siegel+Gale, at its April 13 plenary in Los Angeles.





“I think the new logo is terrific and will serve us well,” said SAG-AFTRA President Ken Howard. “It captures the humanity we bring to our crafts–whether we are actors, broadcasters or recording artists, we bring to our crafts–whether we are actors, broadcasters or recording artists, we bring excellence to all that we do.”excellence to all that we do.”

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